Emily Falk: Brain waves and how people behave
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Behaviors we can change, like smoking, are known to cause death—but determining what makes people do things differently is a daunting challenge. Psychologist Emily Falk’s research unites brain imaging and behavioral outcomes to discover the messages that work to help people help themselves.
Emily Falk is an Associate Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. She utilizes a variety of methods drawn from communication science, neuroscience and psychology. Her research shows how brain activity can be used to predict behavior change in response to persuasive messages as well as what makes successful ideas spread (e.g. through social networks and cultures).
