Erika Hall: Asking "why?"
/
What is the world like now? What should it be like? Mule Design co-founder Erika Hall makes the case that the design process is simply determining the space between “is” and “should.” She argues that designers must also be philosophers, and that the question “why?” is their most vital tool. For more talks, visit poptech.org.
Erika Hall is the author of Just Enough Research. In 2001, she co-founded Mule Design Studio in San Francisco where she is the Director of Strategy. Erika speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. In her spare time, she battles empty corporate jargon at Unsuck It.
