Moran Cerf: Once upon a (hybrid) time
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Moran Cerf, professor of neuroscience and business at the Kellogg School of Management, tells the curious story of when he was dead and alive at the same time.
Moran Cerf is a neuroscientist studying how conscious percepts are formed in our brains. He records the activity of individual nerve cells directly from the brains of patients undergoing neurosurgery. These patients are implanted with electrodes deep inside their brains for clinical purposes. Following the implantation, Cerf is able to use the implanted electrodes to study the ways by which thoughts and memories are registered.
