Jason Rzepka: The color orange
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Can the color orange help save lives? After a 15-year old girl was shot and killed, her classmates in Chicago came up with an idea. Borrowing from hunting practices, they wore orange to send a message about the value of human life. Their efforts inspired the creation of the Wear Orange campaign, which has reached 225 million people and is quickly becoming the symbol of the gun violence prevention movement.
Jason Rzepka is director of cultural engagement at Everytown for Gun Safety, a movement of more than 3 million Americans working to end gun violence. He oversees Everytown's storytelling efforts, partnerships with the creative community and develops cultural assets that mobilize Americans to support common sense reforms that will help save lives.
