Stinky? It's Not His Sweat, It's Your Nose

Dang. Finally, some support for the big, sweaty feller! I remember that, starting at age 13, I received the Brut or Olde English cologne seasonal gift box throughout my college years.

clipped from www.reuters.com CHICAGO (Reuters) - When it comes to a man's body odor, the fragrance -- or stench -- is in the nose of the beholder, according to U.S. researchers who suggest a single gene may determine how people perceive body odor. The study, published online on Sunday in the journal Nature, helps explain why the same sweaty man can smell like vanilla to some, like urine to others and for about a third of adults, have no smell at all. Matsunami and colleagues at Duke and Rockefeller University in New York focused on the chemical androstenone, which is created when the body breaks down the male sex hormone testosterone.

Malcolm Gladwell: Lessons of Psychology and Sociology

From PopTech 2004, Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we’ve never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, “Can we believe what people tell us?”

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